Viral Film Campaign
The idea started from the spoken word piece written by Gaya which was then set to an original score by Reiner Erlings. D.O.P Bechara El-Khoury came on board to bring to life Gaya’s storyboard. Gaya cast her friend & fellow Dubai kid Alistair Vowels & her sister Maya Krishnan to play the main characters in the film. The locations featured are basically a series of spaces that were part of Gaya’s childhood and places she frequented with her friends and family.
- A viral film that garnered an unexpected outpouring of love and positivity and over 100k views in a day leading to
- DXB Tourism & Cultural Authorities adopting the film into ongoing marketing content campaigns for the city at that time.
- People of the city writing into iconic national radio station Dubai 92 FM asking for the makers to be interviewed & featured on air.
- Features in all the major National newspapers about the film going viral and how the film became an emblem for the large expat population of the city.