Digital Campaign Series
For the launch of nass.com, the first-ever GCC eCommerce platform for off-price designer online shopping, Al Tayer commissioned a series of 3 x 20second films highlighting the ethos of the brand, their hyper-fast delivery service & their wide collection. This level of short-format content was created before the era of reels and ever-shrinking attention spans.
To tell a whole story in 20 seconds is more challenging than meets the eye. As editor of the series & Post-Production supervisor, Gaya worked closely with Director Ekta Saran & composer Reiner Erlings to tell three distinct stories within this tight duration and tying them all together by using visceral sound design and a score that was unique to the brand.